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NBC Upfronts to Announce "Studio 60's" Fate

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The important point to get from this post is that NBC will be doing their upfront, when they present their fall schedule to advertisers and critics in an attempt to get both excited about the next season, this Monday, May 14th. This is when we will get the final word as to whether or not Studio 60 on the Sunset Strip will be back for a second season. The general opinion is that it won't be, and sadly, I am of the same opinion. However, I am nothing if not a cockeyed optimist, and so I'm still holding out hope until I hear for sure on Monday.

Interestingly, I called them this week to express my undying love for this show and my hope that it will return, and was told by Morgan Steffano (filling in for Lesley Cerwin, who is on maternity leave) that they hadn't made that decision yet. Say what? I'm pretty sure she was having me on. They basically haven't advertised the show since January (if that recently), always an indication that they've given up on the show, and the ratings steadily dropped. But even if not, I can't imagine that less than a week before the upfronts they seriously don't have all their shows in line, with the POSSIBLE exception of any that are still in contract negotiations (which is apparently what was happening with Scrubs this week).

Additionally, the scuttlebutt from Rob Owen at the Pittsburgh Post-Gazette (almost as good a paper name as the Seattle Post-Intelligencer, but I digress) is that the set has been dismantled. This is bad for anyone, but particularly for a show with as detailed a set as this one.

Appropos of nothing, I was watching (another) excellent but cancelled-too-soon series, Arrested Development. The Blue Man Group was performing at a theater that looked SUSPICIOUSLY like the Studio 60 theater. Hmmm...

Fingers crossed until Monday night!


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Posted by gina on May 12, 2007 05:37 PM
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I will be very upset if/when it doesn't get renewed. 90% of my tv watching time is NBC and they are letting me down.

-- Posted by: Jesse James at May 13, 2007 10:36 PM

I hear ya, Jesse. I'm still hoping though.

-- Posted by: Gina at May 14, 2007 03:49 AM

I'm holding out hope too!

-- Posted by: The TVjunkie at May 14, 2007 09:24 AM

Eh, big deal. I'd rather them cancel this overrated, self-involved series and focus more of their time on expanding the appeal of Friday Night Lights, which is 10 times the show Studio 60 never will be. What's sad is that I like most of the cast of Studio 60, but they all deserve something of a higher caliber (not to mention something with a believable premise). If this and at least one, if not two, Law & Orders are gone, then those stuggling critical smashes like Friday Night Lights and 30 Rock (the superior SNL-ish show) will have room to grow. I'm glad both have been renewed, but I'm hoping for more than a 6-episode order of FNL. They need to place it after Deal or No Deal and move Heroes to 10, which actually has a chance against CSI: Miami. If only NBC had the scheduling skill of ABC.

-- Posted by: James at May 14, 2007 03:49 PM

Studio 60, Crossing Jordan both got the axe.

-- Posted by: Connie at May 14, 2007 07:06 PM

Consarn it all, scooped on my own blog. It's true, Studio 60 is not on next season's schedule. I will do an Official Post probably tonight. In the meantime, we still have plenty of episodes to savor starting next week. (James, I'll answer YOU later. :) )

-- Posted by: Gina at May 14, 2007 07:28 PM

Golly, James, tell us how you really feel about Studio 60 ;). I'm not sure what problem you had with the show's premise, but to each his own.

As for Friday Night Lights, the article I'm looking at just says it was renewed, so I assume/hope that means it got a full season. As for Law & Order, the Original is gone until winter, and Criminal Intent has been exiled to the USA network (I would have thought Bravo, since they've been airing the past seasons, but what do I know about scheduling for NBC networks? Come to think about it, what do the suits at NBC know about it?)

NBC will be keeping Heroes at 9 pm, but another sci-fi show will be in the 10 pm slot, which at least makes for a better night of viewing. Although there are several places to lay blame for Studio 60's demise, none of the shows that were scheduled after Heroes had a darn thing to do with Heroes, so there was effectively no lead-in. At least next year those two shows should draw similar audiences.

But regardless of our difference of opinion on the quality of Studio 60, I definitely agree with you 100% on NBC's lack of scheduling prowess.

-- Posted by: Gina at May 15, 2007 03:12 AM

Hehe, take your time. I'm sorry for your loss and no doubt you need time to grieve. For what it's worth, NBC's schedule was underwhelming overall. I have serious doubts about certain shows. Oy...I wonder if today will be any better.

-- Posted by: James at May 15, 2007 06:37 AM

Aw, thanks, James. I appreciate your consideration.

Yeah, I think NBC is aiming for 4th place-AGAIN-next season.

-- Posted by: Gina at May 17, 2007 02:03 AM

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