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Studio 60 Fodder

NBC Sets a Date for 'Studio 60's' Return

Hallelujah!

It's almost a month off, but several sources including Zap2It.com, Starpulse.com, and TVSquad.com are announcing that Studio 60 on the Sunset Strip will be returning to our airwaves on May 24, 2007. Notably, however, I can't find a release at NBC Universal Media Village's website. However, the news is confirmed by going to NBC's official Studio 60 page

As you remember, NBC pulled Studio 60 a week earlier than originally announced without giving any indication of when it would return to the airwaves. In its place it put The Black Donnellys, produced by the minds behind Crash with a pilot penned by the writer of Million-Dollar Baby. It did even more poorly in the ratings than Studio 60 did. While people gleefully pointed out how Studio 60 lost viewers week to week, The Black Donnellys lost 4 million viewers from its first to second half-hour. The Black Donnellys was ranked 120th in the season-to-date average viewers rating. By comparison, Studio 60 came in at 80th. At one point, it attracted a low of 5.5 million viewers.

The Black Donnellys was pulled from the schedule after only eight episodes (remaining episodes can be seen online at NBC.com). in favor of The Real Wedding Crashers, which critics hate, and its ratings indicate that the viewers agree. The premiere episode garnered only a 5.0 rating.

No show that has followed Heroes this season has been able to hold the lead-in audience.

Studio 60 returns May 24 at 10 pm. If you do the math, you'll see that this is not its old Monday post-Heroes timeslot. Instead, it comes "home" to the night it was originally going to air, Thursday nights in the time currently held by ER (On the bright side, this is not up against Grey's Anatomy, which is a very strong show to be up against. In fact, Grey's Anatomy's move to Thursday at 9 was the reason Studio 60 was shifted to Monday nights in the first place).

This is all terrific news, with one notable exception: May 24 is the day after the end of May sweeps. Studio 60 ended before the end of February (though sweeps may have been done by then), and the May sweeps establish the advertising rates for next season, so for a show to miss it entirely seems like a bad sign. Or one more in a long series of signs pointing strongly to Studio 60 not returning for a second season. As always, calls to Deborah Thomas, NBC Entertainment, 818/840-3663 and/or Lesley Cerwin, Phone: (818) 840-3980 Fax: (818) 840-2907 can't hurt.

Set your DVRs, TiVos, VCRs, and whatever else you have, pop some popcorn, and settle in May 24 at 10 pm for the long-awaited return of Studio 60 on the Sunset Strip.

NOTE: This message has been updated from the original post indicating that this information is published on the NBC website


Posted by on April 28, 2007 5:33 AM
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