Studio 60 Fodder

Studio 60 is the Most Time-Shifted Show On TV

The lackluster ratings for "Studio 60 on the Sunset Strip" have been pretty well-publicized. However, Nielsen has just released numbers showing that it is being watched by more people than originally thought. It tops the list of "time-shifted" programs, a term Nielsen uses for programs recorded on DVR and TiVo, this season. This probably isn't that surprising, given that NBC has been making much of the fact that "Studio 60's" audience tends to be more "upscale," "living in homes with $75,000-plus and $100,000-plus incomes and in homes where the head of household has four or more years of college." Adding in the numbers of people who use DVR to watch the show up to a week after an episode airs, the show adds nearly 11 percent to its total audience. This means more people are watching the show than originally thought and watch it later than other broadcast shows.

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Posted by on December 31, 2006 3:46 AM
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