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iTunes Proposes Price Cut on TV Downloads

It seems that the world of downloading is in flux once again. In a move that many believe resulted in NBC severing ties with Apple earlier this month, the iTunes service announced possible plans to restructure its pricing format for television downloads. Instead of the usual $1.99 per show, the company is considering cutting the price in half, down to $0.99 per episode. The change would mean that a majority of the media offered on iTunes, songs and television episodes, would be the same price. The site has not mentioned whether movies or music videos may eventually follow suit with price reductions.

Reaction to the plan is mixed. Apple believes the price will attract new customers and increase sales in the long run. Television studios, like NBC, are not eager because cheaper downloads could result in less people running and out and buying the television boxed sets. A good example is the "Heroes" DVD boxed set which hit stores on August 28. According to Variety, the set costs almost $40 in stores, but could conceivably only cost $23 if downloaded off iTunes. On the other hand, the DVDs usually include a lot of cool stuff not found on the site, like bonus features and deleted scenes.

In the case of "Heroes," though, it really doesn't matter, because come this fall NBC won't be offering the show there anymore. Where's Hiro when we need him? --Chris Sardelli


Posted by Chris on September 7, 2007 3:19 PM
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Another way to potentially boost TV Show sales might be to allow access to Canadian users. Contrary to what some people may believe, Canada is not a barren wasteland - instead we're actually 33 million potential customers. I realize that the lack of content for Canadians is due to archaic copyright laws, but if Apple and the television studios considered how much revenue they are losing to bit torrent and other forms of piracy, due to a lack of legitimate outlets for downloading TV shows, they might work a little harder for reforms.

-- Posted by: Cat at September 8, 2007 12:09 AM

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