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"Aqua Teen" PR Explodes (Literally)

aquateen.jpg"Aqua Teen Hunger Force" wasn't winning any fans today -- at least of those thousands of people trapped in gridlock, thanks to a PR stunt gone wrong.

Nine electronic devices were found in various spots in Boston today, and were deemed as some type of lethal Lite-Brite. Roads were closed, bomb squads were called in, and daytime programming was pre-empted.

Turner Broadcasting, the parent company of the Cartoon Network, came out later in the afternoon to admit that the devices were part of a promotion for their Adult Swim's "Aqua Teen Hunger Force," says the Boston Herald.

Apparently, the devices had been up for about two or three weeks, and could also be found on New York, L.A., Chicago, Austin, Portland, Philadelphia, San Francisco, Atlanta and Seattle.

"We regret that they were mistakenly thought to pose any danger," the company said in a statement. They probably should have followed up that with "please accept our apologies and this giant, signed, blank check." Officials in Boston are not amused by the stunt and want to know who is going to pay for the manpower and resources spent all over the city today.

In a post-911 world, such a stunt is like playing with fire. More importantly, didn't they think someone was going to get pissed that at least one of the characters was depicted as giving the finger to an entire city?

It's possible that an individual (or individuals) could go to jail over the whole thing, which is sort of unfortunate. Either way, it looks like now is prime time to get your resume over to Turner. Something tells me they are going to have a few openings very soon.

"Aqua Teen Hunger Force" airs weeknights on the Cartoon Network. A feature film is expected to debut nationwide on March 23. -- Rachel Cericola

Posted by Rachel Cericola on January 31, 2007 5:56 PM
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They were light-brites. Anyone who thought they were terrorist devices is an idiot.

-- Posted by: Colbster at January 31, 2007 7:03 PM

I think that's a bit harsh, Colbster. After all, they do put bombs in shoes and shampoo these days. Isn't the classic Lite-Brite the next step??

Bizarre that it was posted at a hospital too. I sort of feel bad for whoever gets fired, but I can't really blame the city for freaking out.

-- Posted by: Rachel at January 31, 2007 8:02 PM

A Talking floating Soda, A goatee Waering Talking Large Fries & a talking Meatball.
Dumb idea, Dumb show, even DUMBER Boston PD. I feel sorry for those on Boston & their Keystone Cops.

-- Posted by: Ike at January 31, 2007 9:45 PM

My god, EVERYTHING "could be a bomb" nowadays. Americans won't feel safe until the government begins implementing strip searches for anyone who simply wants to leave their house and go outside. We'll keep freaking out at every stupid little "terror-threat" or "bomb-scare" which turns out to be false until it's ankle-bracelet monitoring devices and mandatory anal probings for everybody!!!

Enjoy your freedom, morons!

-- Posted by: Eric at January 31, 2007 10:17 PM

So why didn't any other city freak out and start closing bridges and evacuating hospitals?

-- Posted by: Red at February 1, 2007 3:06 AM

the city is just mad becuase they feel like idiots, I watched the story unfold on the tv, and is was a disappointment to see the "bomb". Maybe everything that is not a bomb should be labeled as such

-- Posted by: Youknowwho at February 1, 2007 3:20 AM

Maybe the mayor wants to be a hero like giuliani and run for President. What's next... Bush will invade Toys-R-Us?

-- Posted by: Eric at February 1, 2007 8:23 AM

Boston is full of idiots apparently. it is an ad in lights. That is all, you stupid f-in idiots.

-- Posted by: Lucas at February 1, 2007 10:26 AM

What makes it worse is the attitude of the two men that have been arrested. They aren't the least bit apologetic. When they left court they wouldn't take any questions about the incident only on 70's haircuts. How obnoxious.

-- Posted by: Sibia at February 2, 2007 9:46 AM

Yep, it is the old school, paranoid, brain washed fools that started the panic in Boston only. Usually bombs are planted UNDERNEATH a bridge instead of on the overpass girders. If you watch any war movie, you would know this. "Saving Private Ryan" or even "Bridge over River Kwai". What is next, having whiners call the cops on you because you have a lump in your pants? Unreal. And what is with the dolt on this thread that mad about the attitude of the two me arrested??? Dude, move to Russia where you would fit right in. Bottom line: AquaTeen couldn't have asked for better PR. It will be far worth the millions they will pay in fines.

The Doc

-- Posted by: DrDoug at February 2, 2007 3:27 PM

Do you honestly think anyone got fired over this? this type of publicity is positive for a show like this

-- Posted by: Cody at May 22, 2007 9:34 PM

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