Product Placement #3,067,456

As if we didn't have enough ads and products in our faces. Adrants says that when detective Danny Messer (Carmine Giovinazzo) gets the call on this week's "CSI: NY," it will be to the tune of the new Coldplay song.

He's not just a fan; he's a part of a product placement. The ringtone is part of a promotional partnership between CBS and Capitol Records. And if you miss it, don't worry because you'll also be offered the opportunity to purchase the song "Talk" for your cell for a mere $2.49. Sounds like a great idea. Maybe they can get one of the bodies to give an endorsement… "I may be dead, but I'm not deaf."

"CSI: NY" airs Wednesdays at 10:00 p.m. (EST) on CBS. -- Rachel Cericola

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Posted by Rachel Cericola on November 30, 2005 9:28 AM
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