24 Fodder

Political Ads Target 24 Viewers

I don't remember seeing this commercial (I'm not sure if it aired everywhere or not), but the Chicago Tribune is reporting that a group ran an ad calling for renewal of the Patriot Act, banking on themes of the show.

During a commercial break while the fictional Bauer was desperately searching for canisters of deadly nerve gas that had fallen into the hands of terrorists, viewers saw an advertisement questioning the wisdom of senators who would "weaken" the Patriot Act. "What if they are wrong?" the commercial asked.

It marked a blurring of Hollywood fantasy with political reality that represented a sharp departure even in the no-holds-barred world of political campaign advertising.

My first impression isn't really surprise; advertisers obviously selectively choose the shows and times that they want their products to be featured. Political ads, too, whether it's healthcare aimed at older folks, or women's issues aimed at Lifetime viewers.

It doesn't seem that surprising that someone calling for a particular stand on terrorism would aim it at people who watch a show, well, mainly about terrorism. But interesting nonetheless. -- Jason Unger

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Posted by Jason on February 2, 2006 1:24 PM
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